<android.support.design.widget.AppBarLayout
android:id="@+id/appbar"
android:layout_width="match_parent"
android:layout_height="@dimen/detail_backdrop_height"
android:theme="@style/ThemeOverlay.AppCompat.Dark.ActionBar"
android:fitsSystemWindows="true">
<android.support.design.widget.CollapsingToolbarLayout
android:id="@+id/collapsing_toolbar"
android:layout_width="match_parent"
android:layout_height="match_parent"
app:layout_scrollFlags="scroll|exitUntilCollapsed"
android:fitsSystemWindows="true"
app:statusBarScrim="@android:color/transparent"
app:contentScrim="@android:color/transparent">
<ImageView
android:id="@+id/backdrop"
android:layout_width="match_parent"
android:layout_height="match_parent"
android:scaleType="centerCrop"
android:fitsSystemWindows="true"
app:layout_collapseMode="parallax" />
<android.support.v7.widget.Toolbar
android:id="@+id/toolbar"
android:layout_width="match_parent"
android:layout_height="100dp"
android:background="@android:color/transparent"
app:popupTheme="@style/ThemeOverlay.AppCompat.Light"
app:layout_collapseMode="pin" />
</android.support.design.widget.CollapsingToolbarLayout>
</android.support.design.widget.AppBarLayout>
Сделать обычный collapsing tollbar, ну и менять картинку в imageView.