select * from sms_campaigns as c where c.leads->'niches'->'ids' @> '7'::jsonb OR c.leads->'niches'->'ids' @> '5'::jsonb;
select * from sms_campaigns as c where c.leads->'niches'->'ids'::text[] ?| array['7', '5'];
select * from sms_campaigns as c where c.leads->'niches'->'ids' ?| array[7, 5];