<?$this->SetViewTarget('news_detail');?>
<noindex><a rel="nofollow" class="h1-head fancy" href="/develop/change_cover_type.php"><?=$arDataFilter["NAME"]?></a></noindex>
<?$this->EndViewTarget();?>
//Вывести где нужно
<?$APPLICATION->ShowViewContent('news_detail');?>$APPLICATION->SetPageProperty("robots", "noindex, nofollow");