<a href="#media-popup" data-media="http://www.youtube.com/embed/lgZBsWGaQY0?autoplay=1">asd</a></p>
	<div class="popup" id="media-popup">
		<iframe width="560" height="315" src="" frameborder="0" allowfullscreen></iframe>
	</div>
$("[data-media]").on("click", function(e) {
    e.preventDefault();
    var $this = $(this);
    var videoUrl = $this.attr("data-media");
    var popup = $this.attr("href");
    var $popupIframe = $(popup).find("iframe");
    
    $popupIframe.attr("src", videoUrl);
    
    $this.closest(".page").addClass("show-popup");
});
$(".popup").on("click", function(e) {
    e.preventDefault();
    e.stopPropagation();
    
    $(".page").removeClass("show-popup");
});
$(".popup > iframe").on("click", function(e) {
    e.stopPropagation();
});