<script type="text/javascript" src="http://code.jquery.com/jquery-1.11.2.min.js" ></script>
<script type="text/javascript">
//<![CDATA[script type="text/javascript">script type="text/javascript">
...
->addAttributeToFilter('url_key', array('in'=>array('men','women')))
...
$product = $this->getProduct();
используется во product_view как правило