Тебе нужен
этот (rfc2369) документ. В заголовок письма нужно вписать
List-UnsubscribeList-Unsubscribe
The List-Unsubscribe field describes the command (preferably using
mail) to directly unsubscribe the user (removing them from the list).
Examples:
List-Unsubscribe: <mailto:list@host.com?subject=unsubscribe>
List-Unsubscribe: (Use this command to get off the list)
<mailto:list-manager@host.com?body=unsubscribe%20list>
List-Unsubscribe: <mailto:list-off@host.com>
List-Unsubscribe: <http://www.host.com/list.cgi?cmd=unsub&lst=list>,
<mailto:list-request@host.com?subject=unsubscribe>