f you're selling eProducts or online services then you still have the power to innovate and stay ahead of the game, but if you're selling tangible goods you need to be offering a valuable experience AND proving your credibility. Here are a couple of proven techniques to demand credibility:
Allow customers to offer feedback with comment forms on blogs, announcements and products. This builds online credibility for your next round of customers to see, making them feel more comfortable doing business with you.
Offer a public forum where customers can discuss what they like/dislike about your product or service. You can always moderate the forum if you are concerned about negative feedback.
Give your customers individual, personalized attention through exceptional customer service -
E-Commerce Application Development.
Prove that you're an expert by creating content & educating you customers about the products.Give customers detailed photo galleries, videos, specifications and anything else they won't find in a "bricks and mortar" store. Customers crave information in their quest to become more informed.