td.fade {
display: none;
}
$(document).ready(function(){
$.fn.fade_img = function (ops) {
var $elem = this;
var res = $.extend({ delay: 100, speed: 1000 }, ops);
for (var i=0, pause=0, l=$elem.length; i<l; i++, pause+=res.delay) {
$elem.eq(i).delay(pause).fadeIn(res.speed);
}
return $elem;
};
$('td.fade').fade_img();
});
<table>
<tr>
<td class="fade">
<p>asdasdasd</p>
</td>
<td class="fade">
<p>asdasdasd</p>
</td>
<td class="fade">
<p>asdasdasd</p>
</td>
</tr>
</table>