function thegem_woocommerce_show_product_loop_featured_flash() {
global $post, $product;
/if($product->is_featured()) {
echo apply_filters('woocommerce_featured_flash', '<span class="new-label title-h6">' . esc_html__( 'Новое', 'thegem' ) . '</span>', $post, $product);
}/
if($product->get_attribute( 'pa_status' ) == 'new') {
echo apply_filters('woocommerce_featured_flash', '<span class="new-label title-h6">' . esc_html__( 'Новое', 'thegem' ) . '</span>', $post, $product);
}
}