<div class="modalText" style="display: none;">Любой текст</div>
$('a#service-price').click( function(event){
var getHtml = $(this).next(".modalText").html();
event.preventDefault();
$('#service-overlay').fadeIn(400,
function(){
$('#service-modal').html(getHtml);
$('#service-modal')
.css('display', 'block')
.animate({opacity: 1, top: '5%'}, 200);
});
});
https://static-maps.yandex.ru/1.x/?ll=37.620070,55.753630& \
size=450,450&z=13&l=map&pt=37.620070,55.753630,pmwtm1~37.64,55.76363, \
pmwtm99