pm = new ymaps.GeoObject({
                            geometry: { type: "Point", coordinates: item.p },
                            properties: { id: item.id, c: item.c }
                        }, {
                            iconLayout: myIconContentLayout,
                            iconShape: {
                                type: 'Rectangle',
                                coordinates: [
                                  [-50, -60], [50, 30]
                                ]
                            },
                            openBalloonOnClick: false
                        });