var x = 'content';
matches = x.split("'");
console.log(matches[3]);
[ ' view(\'{"id":8524612,"name":"ASOS Longline Polo Shirt In Mixed Textured Fabric With Curved Hem","brandName":"ASOS","sizeGuide":"http://assets.asosservices.com/asos-ui/SizeGuides/2.0/size-guide.html?productType=2212&brand=53&store=COM&division=5&sizeSchema=UK","productCode":"1133820","price":{"current":18.00,"previous":0.0,"rrp":0.0,"currency":"GBP"}' ]