<button id="button3" class="js-card-fade" data-card-id="3"></button>
<div class="js-card" data-id="3"></div>
$('.js-card-fade').hover(function () {
$('.js-card[data-id=' + $(this).data('card-id')).fadeIn();
}, function () {
$('.js-card[data-id=' + $(this).data('card-id')).fadeOut();
});