var isTouch = ('ontouchstart' in window || (window.DocumentTouch && document instanceof DocumentTouch)) ? true : false,
pushstart = isTouch ? "touchstart" : "mousedown",
pushend = isTouch ? "touchend" : "mouseup";
$(".content").click(function(e){ ... }
$(".content").bind(pushend, function(e){ ... }
<script src="https://maps.googleapis.com/maps/api/js?v=3.exp&sensor=false&language=ja"></script>
список языков - https://spreadsheets.google.com/pub?key=p9pdwsai2h...