// Set cell A8 with a numeric value, but tell PhpSpreadsheet it should be treated as a string
$spreadsheet->getActiveSheet()->setCellValueExplicit(
    'A8',  // координаты ячейки
    "01513789642",   // нужное значение строки
    \PhpOffice\PhpSpreadsheet\Cell\DataType::TYPE_STRING
);

<div class="zoom" data-src="/images/test.jpg"></div>

$('.zoom').click(function(){
		$.magnificPopup.open({
	    	items: {
		      src: $(this).data('src')
    		},
		    type: 'image'
		});
});