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// rutube
wp_embed_register_handler('rutube', '#https?:\/\/(www\.)?rutube\.ru\/(play|video)\/(.*?)$#i', 'wpdocs_embed_handler_rutube');
function wpdocs_embed_handler_rutube( $matches, $attr, $url, $rawattr ) {
$embed = sprintf(
'<iframe width="720" height="405" src="https://rutube.ru/%2$s/embed/%3$s" frameBorder="0" allow="clipboard-write" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>',
esc_attr($matches[1]),
esc_attr($matches[2]),
esc_attr($matches[3])
);
return $embed;
}