URL_TEMPLATE = "https://estel-shop.ru/catalog/kraska_dlya_volos_1/"
r = requests.get(URL_TEMPLATE)
r.encoding = 'utf-8'
print(r.text)
soup = bs(r.text, "html.parser")
product_names = soup.find_all('div', class_='item-title')
for name in product_names:
print(name.span)
<span>Estel Prima Blonde Серебристый комплект</span>