Алексей Зуев

Редирект с www на non-www

<rewrite>
  <rules>
    <rule name="Canonical" stopProcessing="true">
      <match url=".*" />
      <conditions>
        <add input="{HTTP_HOST}" pattern="^www[.](.+)" />
      </conditions>
      <action type="Redirect" url="http://{C:1}/{R:0}" redirectType="Permanent" />
    </rule>
  </rules>
</rewrite>

Редирект с non-www на www

<rewrite>
  <rules>
    <rule name="Canonical" stopProcessing="true">
      <match url=".*" />
      <conditions>
        <add input="{HTTP_HOST}" pattern="^([a-z]+[.]com)$" />
      </conditions>
      <action type="Redirect" url="http://www.{C:0}/{R:0}" redirectType="Permanent" />
    </rule>
  </rules>
</rewrite>

, com - заменить на свою зону