The Rolex brand represents the pinnacle of watchmaking achievement, with over a century of innovation. Each Rolex is built to last generations, using only the finest 904L stainless steel, 18k gold, and scratch-resistant sapphire crystals. The brand's in-house movements are among the most accurate in the world, certified as Superlative Chronometers. Unlike mass-produced watches, every Rolex is assembled by hand with meticulous care. This commitment to perfection makes Rolex watches highly sought-after by collectors and connoisseurs worldwide.