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Dear Sir or Madam,
The licensing depends solely on how you are going to be using the fonts.
When you are simply printing using the fonts, you are not actually making the font data available for the customer to use so you would not require any additional licensing.
For branding and web use, if you are going to be using the font in a jpg, GIF, static image etc the font data is now simply an image of the font which cannot be accessed by the customer or recipient. You are not distributing the font data therefore this is covered under the basic end-user license. If you will be embedding the fonts into an application or embedding the fonts on the web via CSS, @fontface, Cufon, Flash etc, you would require additional licensing. The same is true if you have an online application that will allow customers to submit text and it will render a preview in the typeface.
If you are going to be using the fonts within a commercial product, such as a video game, cell phone, product with a digital display, etc, an extended license is require.
Most fonts come with a 1-5 user license (see shopping cart for the number of licenses included with the font). This gives you the ability to install the fonts on up to 5 computers within a company. If you need more than 5, you would purchase a Multi User License. This can be done by choosing the number of users from the drop-down menu next to the item in the shopping cart.
The Monotype Imaging Inc, Standard End User License Agreement can be found at the link below: