<a href="{{ route('page', $page->link) }}">{{ $page->h1_text }}</a>
<a href="/page.html">page</a>
<a href="https://site.com/page.html">page</a>
By default, the route function generates an absolute URL. If you wish to generate a relative URL, you may pass false as the third argument:
$url = route('routeName', ['id' => 1], false);