.kitchem_u1 {
width: 220px;
height: 220px;
background: url(../images/icom/1.jpg);
margin: 10px;
border-radius: 15%;
box-shadow: 0 0 7px #fff;
transition: all .2s linear;
}
.kitchem_u1:hover {
transform: translateY(-30px);
}