<div class="container-fluid">
<div class="row">
<div class="col-xs-12 col-md-6">
<img src="" alt="">
</div>
<div class="col-xs-12 col-md-6">
<h2>Head title</h2>
<p> first parahraph </p>
<p> second parahraph </p>
<a href="javascript:void(0)">First button</a>
<a href="javascript:void(0)">Second button</a>
</div>
</div>
</div>
<?php
if ($_SERVER['REQUEST_URI'] == "/ru/"){
echo "Some text";
}
?>