h4mpy

<div class="product-item-container<?=(isset($arResult['SCALABLE']) && $arResult['SCALABLE'] === 'Y' ? ' product-item-scalable-card' : '')?>" id="<?=$areaId?>" data-entity="item">

<script>
BX.addCustomEvent('OnEditorInitedBefore', function(toolbar) {
	var _this = this;
	BX.addCustomEvent(this, 'OnGetParseRules', BX.proxy(function() {
		this.rules.tags['my-component'] = {}; // с дефисом
		this.rules.tags.mycomponent = {}; // без дефиса
	}, this));
});
</script>